João Flores

Work

Process

Leadership

João Flores

Work

Process

Leadership

Is it executed to the fullest as part of a bigger picture?

Is it executed to the fullest as part of a bigger picture?

Is the expression of the work new?

Is the expression of the work new?

Does it show human understanding?

Does it show human understanding?

Does it have clear meaning?

Does it have clear meaning?

Is it relevant and does it connect with people?

Is it relevant and does it connect with people?

Is it real?

Is it real?

HUMAN CRAFT

HUMAN CRAFT

Reshaping how people interact with the world through creativity and technology.

There’s a need for humanity, there’s a need for intuition in a very contextual tech-driven world 

There’s a need for humanity, there’s a need for intuition in a very contextual tech-driven world 

Strategy

The starting point building from the brief with context and insight.

Brand OS

The best creative expression of the idea and its executions.

01

Create

What If… The ability to dream big.

02

Curate

Reality check… The ability to be pragmatic

03

Make

Make it happen… The ability to be critical

HUMAN CRAFT

HUMAN CRAFT

Ideas as a mindset

Process

Process

Creative Dimensions

Creative Dimensions