Why ROAR?
Global Leader setting excellence standards and defining the process for the new era of creativity
Product
Define Creative Identity, Improve Creative Credibility, ultimately Grow the Creative Product
Growth
Opening new areas of growth from Execution Streams to Strategic Partnerships
Partnership
Upstreams C-Level Conversations, truly becoming Partner of Record
01
What is the one cultural challenge that the idea is addressing?
What is the Brands Meaningful Role and how is the idea contributing to impact culture.
02
Does the idea trigger conversations?
Newsroom approach, focus on the headlines, think about the headlines.
03
Does the idea have an ecosystem that scales the work?
What is the core medium of the idea and how does interact with other channels.
04
How much the idea impacted people’s lives?
Interactive Power of the Craft and how can impact culture with different results!
05
What is the Specific Unique criteria?
What is the uniqueness that makes us move society forward.